As your Virtual CFO and Licensed BAS Agent, I support YOU the Business Manager by summarising your financial data, so you can manage your business better. I’m focused on how efficiently your business is running, identifying any leaks in your cashflow and ensuring a good return on your investments such as wages, stock and advertising dollars.
I’ve managed businesses all of my adult life and have completed various business related qualifications such as Bachelor of Commerce (Marketing and Management) and nationally recognised qualifications in GST law and Payroll, Frontline Management, Workplace Training & Assessment and Business Administration.
I have also lived through the highs and lows of business ownership. I owned and operated a food wholesaling business in Western Australia for 7 years, where my responsibilities included financial management, administration, bookkeeping, recruitment, staff management & training and compliance work.
Prior to that, I spent many years working for national organisations where my core roles included line managing monthly financial reports, setting budgets and tweaking business performance to meet operational goals and targets for profitability.
I truly believe that one of the main things big business has that small business usually cannot afford to have are dedicated staff who analyse and manage the performance of a business.
This is how Australian Business Breakthroughs came about. It allows a consultation between Business Managers/Owners so that they can make evidence based decisions which, in turn, improves the bottom line profitability and cashflow
- I am a person who is passionate about financial analysis and the meaning it provides.
- I am someone who enjoys finding out about a businesses, how it operates and how it can be improved through the analysis of it’s financial health.
- Having owned and operated my own business, I have complete empathy for those of us who’ve chosen to not be an employee (who wants to work a 40 hour week??) so that we can be an employer (and work a 100 hour week!) I want to hear about and understand the frustrations and triumphs that business ownership/management can bring.
- I enjoy working with people who have the energy and motivation to implement change where needed for the continued success of their business so that they can realise their life goals.
- I am committed to working closely with Business Managers/Owners to provide the detailed financial analysis that is lacking, to help improve their business.
